The name Bracci is our great-grandmother Ada’s maiden name. For us, the name carries a sense of heritage, warmth, and Italian soul. With Bracci, we want to create soaps and fragrances that evoke emotions and memories, and take the person using the soap on a journey through Italy. In Italy, every scent feels stronger. It smells a little more, a little deeper. The fragrances linger in the evening air, in the alleyways, at the bars, and in the homes. Imagine a magical night in Naples, where wild mint spreads its fresh scent through the warm evening air. Or a lively evening in 1980s Rimini, where the air is filled with sweet cherries, mirrors, and sparkling crystals while the night feels endless. Or the scent of a warm kitchen early in the morning, where freshly brewed coffee fills the room as the sun is just beginning to rise. And where lemons and their blossoms create a fragrance experience that instantly transports you to a sun-drenched lemon grove in Sorrento.

That is the feeling we sought to capture with Bracci.

But Bracci is not only about fragrance and emotion – it is also about quality, care, and conscious choices. All our products are manufactured in Italy according to ISO 22716 Good Manufacturing Practices (GMP) and with carefully selected high-quality ingredients. Our formulations are 100% vegan and based on ECOCERT-approved ingredients that have not been tested on animals. We use paraben-free preservative systems and microbiologically pure, microfiltered, and UV-treated water throughout production.

We hope you will love Bracci as much as we do.